NEP Group Signs Agreement to Acquire Live Events Supplier Bright Group – MarTech Series

NEP Group and its Live Events company in Northern Europe, Creative Technology Northern Europe AB, have signed a definitive agreement to purchase Bright Group, a 360 supplier of live events services in Northern Europe including audio, video and lighting solutions, trucking, stages, infrastructure/installations and camera production. The agreement became effective on October 11, conditional upon the approval of the Norwegian Competition Authority. The deal is expected to close in October or November of this year.

Prior to closing, Creative Technology Northern Europe and Bright Group will continue to operate as separate and independent companies.

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Headquartered in Vantaa (near Helsinki), Finland, Bright Group was established in 2011 when AVAB-CAC and Eastway joined forces to support the event and entertainment services business in the Nordics. Since then, more than 20 live event companies in Northern Europe have joined Bright Group – many of which have over 30 years of experience in the industry. Today, Bright Group employs teams across its locations in Sweden, Norway and Finland.

The addition of Bright Group provides both companies’ clients with access to an even more robust set of outsourced, end-to-end solutions supported by a deeper pool of skilled engineers and technicians.

“This acquisition will be great for our clients in Northern Europe and globally,” said Graham Andrews, Global President, NEP Live Events. “Adding Bright Group’s resources to NEP’s and our Creative Technology division gives us the ability to offer the ‘best of the best’ in innovative solutions, talent and resources. It’s also a great cultural fit. We have a great deal of respect for Bright Group’s work and their people.”

“As the Nordic forerunner, Bright Group has plenty to offer on an international scale. Our skilled professionals have decades worth of experience, and we are passionate about what we do. In the future, we can create unique events for even wider audiences,” said Bright Group Chairman Göran Carlson.

After a brief transition period following closing, Bright Group will become part of NEP’s Creative Technology division and will go to market as part of Creative Technology Northern Europe.

“There are so many great synergies with combining our two businesses. It is a perfect match in terms of capacity and strengths on the Norway and Sweden Live Events markets. Add to that a well-driven Finnish business on a market where we have no Live Events presence today. And, last but not least, this deal gives Bright and their skilled team the opportunity to service their clients globally in the large network of CT and NEP companies across the globe. This is very exciting,” said Patrik Dejve, Managing Director of Creative Technology Northern Europe.

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